Following Yemi Alade’s announcement as the brand ambassador, Africa’s leading Ankara brand, Hollantex is thrilled to announce the signing of Congolese music star, Fally Ipupa too.
In their new roles as Brand Ambassadors, Fally Ipupa and Yemi Alade will be instrumental in growing the brand’s presence across Africa. They will support the launch of Hollantex’s new collections and leverage their music and social media platforms to promote the brand’s beautiful patterns, showcasing the true elegance of the brand’s Ankara fabrics for today’s leading woman.
“Wax fashion is more than simply wearing Ankara fashionable clothing, it’s a way to celebrate individualism and self-expression, which is tremendously powerful.” – said @yemialade
Beginning in January, fans will get a glimpse into the collaboration through photos, videos and styles developed exclusively for this campaign. Here are a few for now:
Follow @hollantex_official to get front row seats and receive exclusive updates about the collaboration.