Constantly striving to set the bar in the modern-day world, even amidst a global pandemic and strict regulations limiting the conduction of businesses both locally and internationally, the African fashion industry remains undaunted. Despite the odds, our fashion players keep bringing A-game innovations, bursting through every opening, and making the most of the opportunities.
Once again, proving to the global economy, the strength that lies in our African heritage, award-winning premium lifestyle designer from the deep shores of Africa, Adedayo David Eweje, popularly known as David Wej hits the UK with an extension of his clothing brand which was originally established in Lagos, Nigeria. The newly launched store is located in London and is aimed at taking Nigerian fashion and culture to the rest of the world with London being one of the global fashion capitals.
The brand David wej is renowned for its distinctive traditionally inspired bespoke outfits and accessories. Its style which is heavily inspired by our ethnicity and culture over various tribes with European twist sets the bar in the African fashion industry.
With the increasing rate of appeal across African designs, it is a hopeful situation that there will be a positive outburst of creative and beautifully crafted energy in the industry. This move by David Wej and many other african designers, we believe, is ample encouragement for many more African designers to storm the global market with their craft and designs more confidently.