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Ahead of the newest Ivy Park drop, Beyoncé gave fans a glimpse into her luxury athleisure fashion brand. This is a taste at what they can expect from its forthcoming love-themed collection titled “Ivy Heart” arriving just in time for Valentine’s Day.
In a series of photos posted to Ivy Park’s Instagram, the 28-time Grammy Award winner posed in red hot pieces from the capsule collection with Adidas. The singer and hot mom modeled a straight bob cut with bangs while wearing a red tailored jumpsuit with angular shoulder pads, and in a second look, goes more casual in a red PVC puffer coat and dress, accessorizing the look with arm-length gloves and a red Ivy Park logo baseball cap. In a corresponding teaser video for the collection, the 40-year-old upped the glam in a snake print, sequin duster coat, and matching beret.
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Beyoncé explained that her purpose for creating the pieces was to empower its wearers. “We all have that one outfit that instantly makes us feel powerful, sexy, confident, and loved. We recognize that visceral feeling immediately,” she said. “With Ivy Heart, I wanted to create a collection that makes everyone feel the joy of looking in the mirror and celebrate self-love. We used vibrant reds, pinks, and neutrals with red as the dominant color. Red has always meant joy, sensuality, and love to me.”
The collection, according to the Ivy Park website, will also be inclusive, featuring silhouettes that work for all genders, and sizes ranging from XXXS to 4X.
Ivy Heart arrives today, Feb. 9, and will be available in select Adidas stores on Feb. 10.
Stay glued here to see all the pieces from this collection as it comes.
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