The contemporary fashion brand, Cute Saint is based in Lagos, Nigeria. It is aimed at telling the much ignored and under-told African stories and narratives through its craft and bridging the gap between “luxury and affordability”.
The brand has released its SS22 collection which is named “Our Mother’s Pride”. It features bright colors and symbols as a motif that signifies diversity, cutouts, waves, and structures.
On their Instagram page, cute Saint explained the meaning behind the “Our Mother’s Pride – S/S 2022 Collection”.
This collection examines the life of marginalized people in Africa with a focus on the LGBTQIA+ community; their existence, history, lifestyle, struggles, and emergence.
Several types of research have shown the existence of queerness on the continent as far back as the pre-colonial era.
The collection seeks to celebrate the lives of every human being the society has forced to live in the closet, who has broken the norm by coming out, who have continued to fight for the freedom and protection of all lives; victimized by society but fail to be weakened.
Here are the Pieces:
Creative Direction: @iamcutesaint
Artistic Direction: @uchenna_okwudima
Models: @firstname.lastname@example.org of @mybookermodel@thefavourlawrence of @mahogany_models