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Mercedes Benz Fashion Week started on the 19th of April and will end on the 24th of April 2021 at the museum of Moscow, Russia. Just like other fashion events that have taken place this year, the event comprised of some digital and physical presentations and strictly Covid- 19 compliance. In all, there were 74 designers. Not just from Russia but from all parts of the world.
According to our reports, Nigerian designer, Cute-Saint was the only Nigerian designer featured in Mercedes Benz Week, Russia. The CEO, Muftau Femi Ajose told FFA in an interview that it started with Global Talent Digital; a digital show by the Russian Fashion Council to promote Emerging sustainable brands around the world.
“Last year, there were four brands from Nigeria. This year, it was just Cute-Saint, I am really honored and humbled”.
The Lagos-born artist who started as a Fashion stylist in 2019 was debuted at FFA the same year. Last year, he got an invitation from the Russian Fashion Council to showcase on their runway. There were four other sustainability designers which included Nkwo, Bola Yahya, Pepper Row, and Red Button who showcased last year. This year, he was contacted again to be part of the Mercedes Benz Fashion Week Russia A/W 2021 and this time, he was the only Nigerian.
When asked about the collection he presented, he said it was by name, “Isegun” which meant “Victory” in the Yoruba language. He explained that the collection represented optimism in the view of what is happening in our present-day world. Not just in Nigeria but the world at large. By these, he mentioned Corona Virus and Asian-American Hate among the other catastrophes that have befallen the world since 2020. “It is a reminder that we will emerge victoriously. It is a collection that gave the people something to hold on to”. He narrated.
Here is a short film that showcased the designer’s craft.
