Introducing Rihanna’s New Fragrance Line: Fenty Eau De Parfum

By Chichi Azozie

Rihanna’s Fenty has been dominating the beauty industry since its launch in 2017. With over 40 shades of foundation and other lines of makeup, now the Fenty founder is set to launch her line of fragrances.

The perfume is unisex with a combination of sensual magnolia, vibrant fruit, and a warm spice note.

Fenty Eau de Parfum will be available on Aug. 10 exclusively online for $120 at

The Scent was created with the help of master perfumer, Jacques Cavallier Belletrud from LVMH fame. He drew inspiration from scents found in Rihanna’s hometown, Barbados, France, New York, and California. The perfume mixes a sweetness that is hard to pin down. With notes of blueberry, rose, patchouli, and tangerine, it’s a perfume that is instantly noticeable and powerful–much like the singer herself.  The new fragrance is bottled in a small, chic, amber-colored glass bottle. Fitting perfectly into a palm, it’s an easy bottle to throw in a purse for on-the-go freshness.

“It’s an experience, it’s a memory, encapsulated into a fragrance,” Rihanna said in a statement. “One smell, you’ll never forget.”

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