THE TIMELESS ADIRE FASHION

By Olajumoke Ojaniyi

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Adire meaning ‘Tie & Dye’ is an indigenous design peculiar to the south western part of Nigeria, Yoruba land. It is a material designed with wax-resist methods that produces patterned designs in a dazzling array of tints and hues.

Before the arrival of modern-day fashion which featured new trends, Adire was worn by all class of people in the Yoruba Land.

However, with the recycling old fashion, Adire is now being worn by all. Removing all tribal limitations that have been placed on the design, it has become a universally accepted piece.

An Adire piece makes a bold fashion statement while showing your confidence in tradition. It is a unique design that shows the richness of the Nigerian culture with a mark of style, respect, and class.

Modifying Adire into the mostly used pieces such as lingerie, t-shirts, face caps, silk dresses, suits amongst others is making it more appealing to consumers such that it can be easily adopted into their daily lives.
The creativity of the modern age keeps proving and showing the limitless forms in which Adire can be used.

The improvement in the production of Adire attracted the Nigerian fashion designers to adapt the designs to print high-quality cloth and have transformed the art of adire into an entrepreneurial craft which is now being taught in institutions.

A more recent development in the revival of Adire design is that of the Osun State Government who has declared every Thursday as Adire Osun day. This was declared at the just concluded Osun international Fashion week and is expected to be a norm as public and civil servants have been encouraged to join the campaign for revitalising Adire designs by wearing them to work weekly as well.

This initiative is believed to help rejuvenate culture and promote tourism through the mass production of Adire and create a channel for exporting locally produced clothing which will in turn have great economic benefit for the state.

In truth, Adire is proving to be a timeless piece that will stand the test of time.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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THE TIMELESS ADIRE FASHION                             Adire meaning ‘Tie & Dye’ is an indigenous design peculiar to the south western part of Nigeria, Yoruba land. It is a material designed with wax-resist methods that produces patterned designs in a dazzling array of tints and hues. Before the […]
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