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“Beauty is in the eyes of the beholder” but these top seven beauty influencers are very good at expressing it. These beauty influencers have made our list because of their originality and achievements.
According to her, she started blogging some years ago when people would constantly ask her about my hair routine. “I am Nigerian and many Nigerians don’t think they have good hair” She said. She wanted to show that you can indeed be 100% African and have beautiful hair. What sets her apart from other beauty influencers is that she adds her own style with her looks. She is definitely a whole package, outfit popping, makeup on point and hair just big and bold.
Check her out on Instagram.
This beauty is a whole mood. She is a new-age digital marketer who leverages the power of digital media and technology to embody the essence of creativity and originality to provide engaging contents through compelling visual Stories. She is also a qualified marketer and consultant who specialize in Digital and Content Marketing for beginner creatives. She helps aspiring creatives and millennials build and grow an online brand through video marketing.
Check her out on Instagram.
The violinist who found fame on Instagram and YouTube with her covers of popular Nigerian songs. She is also a hair vlogger who provides tips for maintaining naturally curly hair on her joint YouTube channel, Zara and Nicola. She is the co-founder of the handbag company JIST.
Check out her Instagram
Chidimma Umeh is a blogger and vlogger and she has been blogging and sharing beauty tips since 2011. She published her first YouTube makeup tutorial in 2012 and currently has over 270,000 subscribers. A regular feature on most Nigerian blogs, Dimma’s YouTube makeup tutorials have garnered over 12 million views. She is well known for supporting both Nigerian and international brands. Dimma has been featured in big publications such as Essence magazine. Her blog Dimmaumeh.com won ‘Best Beauty Blog’ by popular votes and Judge’s choice in the 2013 Nigerian Blog Awards.
You would have to search very hard to find a beauty lover who hasn’t heard about Aunty Jackie. Jackie has been catapulted into superstar status with many women, particularly women of colour, following her every move. What makes Jackie so special is she is not afraid to stand up for what she believes in. Jackie has been very vocal about the lack of diversity in the beauty industry and is not afraid to call out brands. As a result, she was given the chance to put her money where her mouth is and created an extended range of shades for beauty giant Too Faced’s ‘Born This Way’ range.
Check out her Instagram
Patricia became an influencer before it was even a thing and although the vlogging world has become heavily saturated these days, Patricia continues to stand out and be one of the guiding lights in the beauty space. The 33-year-old YouTube star who has 2.7m Youtube subscribers, a staggering 268m Youtube views in total and 1m Instagram followers, continues to charm her fans by releasing, funny, honest and original content.
Check out her Instagram
